Test and Measure – You cant improve something you do not measure.
Measure to find and know these figures every day/week/month…
How people found your business (no. of leads)
How many leads turned into paying clients
What your website “Bounce Rate” is
What your conversion rate from lead to sale is
The conversion rate of every type of lead source
The conversion rate of every person who does quotes
The gross margin of prices
The actual gross margin on every different “Type” of service work the business provides –
The difference in gross margin from quoted price to actual job gross margin – when finished
Net Profit ratio
Measuring all areas of your business is essential.
Good management is simply “knowing your numbers”.